Seznam TV údaje o sledovanosti nesděluje, nabízí jen návštěvnost kauzy Babiš mladší

10. 12. 2018

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Ilustrační obrázek - zatím nepoužívat! LUPA Autor: Depositphotos – Spectral
Ilustrační obrázek

Zpravodajská televize Seznam zahájila vysílání letos v lednu. Je zařazena do peoplemetrového měření, které pro Asociaci televizních organizací realizuje výzkumná agentura Nielsen Admosphere, a pro interní potřeby čerpám i z informací a výsledků kabelových, satelitních a IPTV operátorů. Konkrétní peoplemetrové výstupy ale Seznam využívá pouze pro interní potřeby. 

Z datového toku dokážeme doložit, že diváci Televize Seznam velmi pozitivně vnímají naše speciály jako např. Královská svatba, volební speciál či nejnovější díl Zvláštního vyšetřování, které přineslo nové informace do kauzy Čapí hnízdo (níže přikládám podrobnější informace). Mezi oblíbené pořady patří i Záhady Josefa Klímy a vlastní seriálová tvorba Stream.cz, uvedla pro DigiZone PR specialistka Seznamu Hana Holubová.

Jediná data, která Holubová na vyžádání zaslala, se týkala pořadu Zvláštní vyšetřování, resp. konkrétního dílu o možném únosu premiérova syna na poloostrov Krym. Ty proto přetiskujeme v původním znění v přiloženém boxu.

Jak si vedla reportáž o Babišově synovi?

Nový díl pořadu Zvláštní vyšetřování byl publikovaný v pondělí 12. listopadu kolem 22. hodiny. Hned po vydání se díky svému obsahu stal velmi atraktivní pro uživatele, kteří sledují internet ve večerních a nočních hodinách, což je možné vidět na křivce mezi 22. hodinou a půlnocí. 

Hned od šesté hodiny ranní, kdy se lidé opět dostávají k internetu a v rámci ranního přehledu čtou, co se v noci nebo pozdě večer událo, se křivka grafu opět zvedá a zvýšená návštěvnost na Seznamu trvá prakticky celý den. Nejvyšší datové toky jsou zaznamenané kolem 14. hodiny, kdy probíhají tiskové konference politických stran.


Autor: Seznam

Graf není ukázkou návštěvnosti pořadu Zvláštní vyšetřování, ale odrazem návštěvnosti webu Seznamu. Zvýšený zájem však kauza zveřejněná reportéry Slonkovou a Kubíkem rozhodně způsobila.

Týdenní graf datového toku

Video o kauze Andreje Babiše juniora má za den více než 740 000 zobrazení.


Autor: Seznam

Týdenní graf datového toku ukazuje, že se v pondělí 12. 11. večer a v úterý 13. 11. ráno datový tok na webu Seznamu v porovnání s uplynulým týdnem ztrojnásobil. 

V důsledku zveřejnění nového dílu pořadu Zvláštní vyšetřování a následného zvýšeného zájmu uživatelů o celou kauzu došlo k navýšení datového toku o 200 % (vrchol dosahoval až 90Gb/s) oproti běžnému dni, kdy se průměrná hodnota pohybuje na 30 Gb/s.

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Autor aktuality

Od roku 2016 do února 2019 vedl DigiZone.cz. Do redakce přišel z týdeníku Marketing & Media. V minulosti působil jako marketingový manažer Českého rozhlasu, redaktor týdeníku Strategie nebo reportér pořadu Občanské judo.

'; document.getElementById('preroll-iframe').onload = function () { setupIframe(); } prerollContainer = document.getElementsByClassName('preroll-container-iframe')[0]; } function setupIframe() { prerollDocument = document.getElementById('preroll-iframe').contentWindow.document; let el = prerollDocument.createElement('style'); prerollDocument.head.appendChild(el); el.innerText = "#adContainer>div:nth-of-type(1),#adContainer>div:nth-of-type(1) > iframe { width: 99% !important;height: 99% !important;max-width: 100%;}#videoContent,body{ width:100vw;height:100vh}body{ font-family:'Helvetica Neue',Arial,sans-serif}#videoContent{ overflow:hidden;background:#000}#adMuteBtn{ width:35px;height:35px;border:0;background:0 0;display:none;position:absolute;fill:rgba(230,230,230,1);bottom:20px;right:25px}"; videoContent = prerollDocument.getElementById('contentElement'); videoContent.style.display = 'none'; videoContent.volume = 1; videoContent.muted = false; const playPromise = videoContent.play(); if (playPromise !== undefined) { playPromise.then(function () { console.log('PREROLL sound allowed'); // setUpIMA(true); videoContent.volume = 1; videoContent.muted = false; setUpIMA(); }).catch(function () { console.log('PREROLL sound forbidden'); videoContent.volume = 0; videoContent.muted = true; setUpIMA(); }); } } function setupDimensions() { prerollWidth = Math.min(iinfoPrerollPosition.offsetWidth, 480); prerollHeight = Math.min(iinfoPrerollPosition.offsetHeight, 320); } function setUpIMA() { google.ima.settings.setDisableCustomPlaybackForIOS10Plus(true); google.ima.settings.setLocale('cs'); google.ima.settings.setNumRedirects(10); // Create the ad display container. createAdDisplayContainer(); // Create ads loader. adsLoader = new google.ima.AdsLoader(adDisplayContainer); // Listen and respond to ads loaded and error events. adsLoader.addEventListener( google.ima.AdsManagerLoadedEvent.Type.ADS_MANAGER_LOADED, onAdsManagerLoaded, false); adsLoader.addEventListener( google.ima.AdErrorEvent.Type.AD_ERROR, onAdError, false); // An event listener to tell the SDK that our content video // is completed so the SDK can play any post-roll ads. const contentEndedListener = function () { adsLoader.contentComplete(); }; videoContent.onended = contentEndedListener; // Request video ads. const adsRequest = new google.ima.AdsRequest(); adsRequest.adTagUrl = iinfoVastUrls[iinfoVastUrlIndex]; console.log('Preroll advert: ' + iinfoVastUrls[iinfoVastUrlIndex]); videoContent.muted = false; videoContent.volume = 1; // Specify the linear and nonlinear slot sizes. This helps the SDK to // select the correct creative if multiple are returned. // adsRequest.linearAdSlotWidth = prerollWidth; // adsRequest.linearAdSlotHeight = prerollHeight; adsRequest.nonLinearAdSlotWidth = 0; adsRequest.nonLinearAdSlotHeight = 0; adsLoader.requestAds(adsRequest); } function createAdDisplayContainer() { // We assume the adContainer is the DOM id of the element that will house // the ads. prerollDocument.getElementById('videoContent').style.display = 'none'; adDisplayContainer = new google.ima.AdDisplayContainer( prerollDocument.getElementById('adContainer'), videoContent); } function unmutePrerollAdvert() { adVolume = !adVolume; if (adVolume) { adsManager.setVolume(0.3); prerollDocument.getElementById('adMuteBtn').innerHTML = ''; } else { adsManager.setVolume(0); prerollDocument.getElementById('adMuteBtn').innerHTML = ''; } } function onAdsManagerLoaded(adsManagerLoadedEvent) { // Get the ads manager. const adsRenderingSettings = new google.ima.AdsRenderingSettings(); adsRenderingSettings.restoreCustomPlaybackStateOnAdBreakComplete = true; adsRenderingSettings.loadVideoTimeout = 12000; // videoContent should be set to the content video element. adsManager = adsManagerLoadedEvent.getAdsManager(videoContent, adsRenderingSettings); // Add listeners to the required events. adsManager.addEventListener(google.ima.AdErrorEvent.Type.AD_ERROR, onAdError); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_PAUSE_REQUESTED, onContentPauseRequested); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_RESUME_REQUESTED, onContentResumeRequested); adsManager.addEventListener( google.ima.AdEvent.Type.ALL_ADS_COMPLETED, onAdEvent); // Listen to any additional events, if necessary. adsManager.addEventListener(google.ima.AdEvent.Type.LOADED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.STARTED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.COMPLETE, onAdEvent); playAds(); } function playAds() { // Initialize the container. Must be done through a user action on mobile // devices. videoContent.load(); adDisplayContainer.initialize(); // setupDimensions(); try { // Initialize the ads manager. Ad rules playlist will start at this time. adsManager.init(1920, 1080, google.ima.ViewMode.NORMAL); // Call play to start showing the ad. Single video and overlay ads will // start at this time; the call will be ignored for ad rules. adsManager.start(); // window.addEventListener('resize', function (event) { // if (adsManager) { // setupDimensions(); // adsManager.resize(prerollWidth, prerollHeight, google.ima.ViewMode.NORMAL); // } // }); } catch (adError) { // An error may be thrown if there was a problem with the VAST response. // videoContent.play(); } } function onAdEvent(adEvent) { const ad = adEvent.getAd(); console.log('Preroll event: ' + adEvent.type); switch (adEvent.type) { case google.ima.AdEvent.Type.LOADED: if (!ad.isLinear()) { videoContent.play(); } prerollDocument.getElementById('adContainer').style.width = '100%'; prerollDocument.getElementById('adContainer').style.maxWidth = '640px'; prerollDocument.getElementById('adContainer').style.height = '360px'; break; case google.ima.AdEvent.Type.STARTED: window.addEventListener('scroll', onActiveView); if (ad.isLinear()) { intervalTimer = setInterval( function () { // Example: const remainingTime = adsManager.getRemainingTime(); // adsManager.pause(); }, 300); // every 300ms } prerollDocument.getElementById('adMuteBtn').style.display = 'block'; break; case google.ima.AdEvent.Type.ALL_ADS_COMPLETED: if (ad.isLinear()) { clearInterval(intervalTimer); } if (prerollLastError === 303) { playYtVideo(); } break; case google.ima.AdEvent.Type.COMPLETE: if (ad.isLinear()) { clearInterval(intervalTimer); } playYtVideo(); break; } } function onAdError(adErrorEvent) { console.log(adErrorEvent.getError()); prerollLastError = adErrorEvent.getError().getErrorCode(); if (!loadNext()) { playYtVideo(); } } function loadNext() { iinfoVastUrlIndex++; if (iinfoVastUrlIndex < iinfoVastUrls.length) { iinfoPrerollPosition.remove(); playPrerollAd(); } else { return false; } adVolume = 1; return true; } function onContentPauseRequested() { videoContent.pause(); } function onContentResumeRequested() { videoContent.play(); } function onActiveView() { if (prerollContainer) { const containerOffset = prerollContainer.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight/1 && containerOffset.bottom > 0.0) { if (prerollPaused) { adsManager.resume(); prerollPaused = false; } return true; } else { if (!prerollPaused) { adsManager.pause(); prerollPaused = true; } } } return false; } function playYtVideo() { iinfoPrerollPosition.remove(); youtubeIframe.style.display = 'block'; youtubeIframe.src += '&autoplay=1&mute=1'; } }
Upozorníme vás na články, které by vám neměly uniknout (maximálně 2x týdně).
'; document.getElementById('outstream-iframe').onload = function () { setupIframe(); } replayScreen = document.getElementById('iinfoOutstreamReplay'); iinfoOutstreamPosition = document.getElementById('iinfoOutstreamPosition'); outstreamContainer = document.getElementsByClassName('outstream-container')[0]; setupReplayScreen(); } function setupIframe() { outstreamDocument = document.getElementById('outstream-iframe').contentWindow.document; let el = outstreamDocument.createElement('style'); outstreamDocument.head.appendChild(el); el.innerText = "#adContainer>div:nth-of-type(1),#adContainer>div:nth-of-type(1) > iframe { width: 99% !important;height: 99% !important;max-width: 100%;}#videoContent,body{ width:100vw;height:100vh}body{ font-family:'Helvetica Neue',Arial,sans-serif}#videoContent{ overflow:hidden;background:#000}#adMuteBtn{ width:35px;height:35px;border:0;background:0 0;display:none;position:absolute;fill:rgba(230,230,230,1);bottom:-5px;right:25px}"; videoContent = outstreamDocument.getElementById('contentElement'); videoContent.style.display = 'none'; videoContent.volume = 1; videoContent.muted = false; if ( location.href.indexOf('rejstriky.finance.cz') !== -1 || location.href.indexOf('finance-rejstrik') !== -1 || location.href.indexOf('firmy.euro.cz') !== -1 || location.href.indexOf('euro-rejstrik') !== -1 || location.href.indexOf('/rejstrik/') !== -1 || location.href.indexOf('/rejstrik-firem/') !== -1) { outstreamDirectPlayed = true; soundAllowed = true; iinfoVastUrlIndex = 0; } if (!outstreamDirectPlayed) { console.log('OUTSTREAM direct'); setUpIMA(true); } else { if (soundAllowed) { const playPromise = videoContent.play(); if (playPromise !== undefined) { playPromise.then(function () { console.log('OUTSTREAM sound allowed'); setUpIMA(false); }).catch(function () { console.log('OUTSTREAM sound forbidden'); renderBanner(); }); } } else { renderBanner(); } } } function getWrapper() { let articleWrapper = document.querySelector('.rs-outstream-placeholder'); // Outstream Placeholder from RedSys manipulation if (articleWrapper && articleWrapper.style.display !== 'block') { articleWrapper.innerHTML = ""; articleWrapper.style.display = 'block'; } // Don't render OutStream on homepages if (articleWrapper === null) { if (document.querySelector('body.p-index')) { return null; } } if (articleWrapper === null) { articleWrapper = document.getElementById('iinfo-outstream'); } if (articleWrapper === null) { articleWrapper = document.querySelector('.layout-main__content .detail__article p:nth-of-type(6)'); } if (articleWrapper === null) { // Euro, Autobible, Zdravi articleWrapper = document.querySelector('.o-article .o-article__text p:nth-of-type(6)'); } if (articleWrapper === null) { articleWrapper = document.getElementById('sidebar'); } if (!articleWrapper) { console.error("Outstream wrapper of article was not found."); } return articleWrapper; } function setupDimensions() { outstreamWidth = Math.min(iinfoOutstreamPosition.offsetWidth, 480); outstreamHeight = Math.min(iinfoOutstreamPosition.offsetHeight, 320); } /** * Sets up IMA ad display container, ads loader, and makes an ad request. */ function setUpIMA(direct) { google.ima.settings.setDisableCustomPlaybackForIOS10Plus(true); google.ima.settings.setLocale('cs'); google.ima.settings.setNumRedirects(10); // Create the ad display container. createAdDisplayContainer(); // Create ads loader. adsLoader = new google.ima.AdsLoader(adDisplayContainer); // Listen and respond to ads loaded and error events. adsLoader.addEventListener( google.ima.AdsManagerLoadedEvent.Type.ADS_MANAGER_LOADED, onAdsManagerLoaded, false); adsLoader.addEventListener( google.ima.AdErrorEvent.Type.AD_ERROR, onAdError, false); // An event listener to tell the SDK that our content video // is completed so the SDK can play any post-roll ads. const contentEndedListener = function () { adsLoader.contentComplete(); }; videoContent.onended = contentEndedListener; // Request video ads. const adsRequest = new google.ima.AdsRequest(); if (direct) { adsRequest.adTagUrl = directVast; console.log('Outstream DIRECT CAMPAING advert: ' + directVast); videoContent.muted = true; videoContent.volume = 0; outstreamDirectPlayed = true; } else { adsRequest.adTagUrl = iinfoVastUrls[iinfoVastUrlIndex]; console.log('Outstream advert: ' + iinfoVastUrls[iinfoVastUrlIndex]); videoContent.muted = false; videoContent.volume = 1; } // Specify the linear and nonlinear slot sizes. This helps the SDK to // select the correct creative if multiple are returned. // adsRequest.linearAdSlotWidth = outstreamWidth; // adsRequest.linearAdSlotHeight = outstreamHeight; adsRequest.nonLinearAdSlotWidth = 0; adsRequest.nonLinearAdSlotHeight = 0; adsLoader.requestAds(adsRequest); } function setupReplayScreen() { replayScreen.addEventListener('click', function () { iinfoOutstreamPosition.remove(); iinfoVastUrlIndex = 0; outstreamInit(); }); } /** * Sets the 'adContainer' div as the IMA ad display container. */ function createAdDisplayContainer() { // We assume the adContainer is the DOM id of the element that will house // the ads. outstreamDocument.getElementById('videoContent').style.display = 'none'; adDisplayContainer = new google.ima.AdDisplayContainer( outstreamDocument.getElementById('adContainer'), videoContent); } function unmuteAdvert() { adVolume = !adVolume; if (adVolume) { adsManager.setVolume(0.3); outstreamDocument.getElementById('adMuteBtn').innerHTML = ''; } else { adsManager.setVolume(0); outstreamDocument.getElementById('adMuteBtn').innerHTML = ''; } } /** * Loads the video content and initializes IMA ad playback. */ function playAds() { // Initialize the container. Must be done through a user action on mobile // devices. videoContent.load(); adDisplayContainer.initialize(); // setupDimensions(); try { // Initialize the ads manager. Ad rules playlist will start at this time. adsManager.init(1920, 1080, google.ima.ViewMode.NORMAL); // Call play to start showing the ad. Single video and overlay ads will // start at this time; the call will be ignored for ad rules. adsManager.start(); // window.addEventListener('resize', function (event) { // if (adsManager) { // setupDimensions(); // adsManager.resize(outstreamWidth, outstreamHeight, google.ima.ViewMode.NORMAL); // } // }); } catch (adError) { // An error may be thrown if there was a problem with the VAST response. // videoContent.play(); } } /** * Handles the ad manager loading and sets ad event listeners. * @param { !google.ima.AdsManagerLoadedEvent } adsManagerLoadedEvent */ function onAdsManagerLoaded(adsManagerLoadedEvent) { // Get the ads manager. const adsRenderingSettings = new google.ima.AdsRenderingSettings(); adsRenderingSettings.restoreCustomPlaybackStateOnAdBreakComplete = true; adsRenderingSettings.loadVideoTimeout = 12000; // videoContent should be set to the content video element. adsManager = adsManagerLoadedEvent.getAdsManager(videoContent, adsRenderingSettings); // Add listeners to the required events. adsManager.addEventListener(google.ima.AdErrorEvent.Type.AD_ERROR, onAdError); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_PAUSE_REQUESTED, onContentPauseRequested); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_RESUME_REQUESTED, onContentResumeRequested); adsManager.addEventListener( google.ima.AdEvent.Type.ALL_ADS_COMPLETED, onAdEvent); // Listen to any additional events, if necessary. adsManager.addEventListener(google.ima.AdEvent.Type.LOADED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.STARTED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.COMPLETE, onAdEvent); playAds(); } /** * Handles actions taken in response to ad events. * @param { !google.ima.AdEvent } adEvent */ function onAdEvent(adEvent) { // Retrieve the ad from the event. Some events (for example, // ALL_ADS_COMPLETED) don't have ad object associated. const ad = adEvent.getAd(); console.log('Outstream event: ' + adEvent.type); switch (adEvent.type) { case google.ima.AdEvent.Type.LOADED: // This is the first event sent for an ad - it is possible to // determine whether the ad is a video ad or an overlay. if (!ad.isLinear()) { // Position AdDisplayContainer correctly for overlay. // Use ad.width and ad.height. videoContent.play(); } outstreamDocument.getElementById('adContainer').style.width = '100%'; outstreamDocument.getElementById('adContainer').style.maxWidth = '640px'; outstreamDocument.getElementById('adContainer').style.height = '360px'; break; case google.ima.AdEvent.Type.STARTED: window.addEventListener('scroll', onActiveView); // This event indicates the ad has started - the video player // can adjust the UI, for example display a pause button and // remaining time. if (ad.isLinear()) { // For a linear ad, a timer can be started to poll for // the remaining time. intervalTimer = setInterval( function () { // Example: const remainingTime = adsManager.getRemainingTime(); // adsManager.pause(); }, 300); // every 300ms } outstreamDocument.getElementById('adMuteBtn').style.display = 'block'; break; case google.ima.AdEvent.Type.ALL_ADS_COMPLETED: if (ad.isLinear()) { clearInterval(intervalTimer); } if (outstreamLastError === 303) { if (isBanner) { renderBanner(); } else { replayScreen.style.display = 'flex'; } } break; case google.ima.AdEvent.Type.COMPLETE: // This event indicates the ad has finished - the video player // can perform appropriate UI actions, such as removing the timer for // remaining time detection. if (ad.isLinear()) { clearInterval(intervalTimer); } if (isBanner) { renderBanner(); } else { replayScreen.style.display = 'flex'; } break; } } /** * Handles ad errors. * @param { !google.ima.AdErrorEvent } adErrorEvent */ function onAdError(adErrorEvent) { // Handle the error logging. console.log(adErrorEvent.getError()); outstreamLastError = adErrorEvent.getError().getErrorCode(); if (!loadNext()) { renderBanner(); } } function renderBanner() { if (isBanner) { console.log('Outstream: Render Banner'); iinfoOutstreamPosition.innerHTML = ""; iinfoOutstreamPosition.style.height = "330px"; iinfoOutstreamPosition.appendChild(bannerDiv); } else { console.log('Outstream: Banner is not set'); } } function loadNext() { iinfoVastUrlIndex++; if (iinfoVastUrlIndex < iinfoVastUrls.length) { iinfoOutstreamPosition.remove(); outstreamInit(); } else { return false; } adVolume = 1; return true; } /** * Pauses video content and sets up ad UI. */ function onContentPauseRequested() { videoContent.pause(); // This function is where you should setup UI for showing ads (for example, // display ad timer countdown, disable seeking and more.) // setupUIForAds(); } /** * Resumes video content and removes ad UI. */ function onContentResumeRequested() { videoContent.play(); // This function is where you should ensure that your UI is ready // to play content. It is the responsibility of the Publisher to // implement this function when necessary. // setupUIForContent(); } function onActiveView() { if (outstreamContainer) { const containerOffset = outstreamContainer.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight/1 && containerOffset.bottom > 0.0) { if (outstreamPaused) { adsManager.resume(); outstreamPaused = false; } return true; } else { if (!outstreamPaused) { adsManager.pause(); outstreamPaused = true; } } } return false; } let outstreamInitInterval; if (typeof cpexPackage !== "undefined") { outstreamInitInterval = setInterval(tryToInitializeOutstream, 100); } else { const wrapper = getWrapper(); if (wrapper) { let outstreamInitialized = false; window.addEventListener('scroll', () => { if (!outstreamInitialized) { const containerOffset = wrapper.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight / 1 && containerOffset.bottom > 0.0) { outstreamInit(); outstreamInitialized = true; } } }); } } function tryToInitializeOutstream() { const wrapper = getWrapper(); if (wrapper) { const containerOffset = wrapper.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight / 1 && containerOffset.bottom > 0.0) { if (cpexPackage.adserver.displayed) { clearInterval(outstreamInitInterval); outstreamInit(); } } } else { clearInterval(outstreamInitInterval); } } }
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