Gartner: prodej smartphonů se ve druhém čtvrtletí propadl o 20 %, v Česku naopak rostl

27. 8. 2020

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Mobilní telefony - smartphone Autor: Depositphotos

Společnost Gartner potvrdila masivní celosvětový propad v prodejích chytrých telefonů za druhé čtvrtletí 2020. V Česku, které zažilo výrazný propad již v prvním čtvrtletí, prodej chytrých telefonů ve druhém kvartále naopak velmi mírně rostl.

Celosvětové prodeje chytrých telefonů dělaly za druhé čtvrtletí 295 milionů zařízení, což představuje meziroční pokles o 20,4 %. Ve střední a východní Evropě klesly ve druhém čtvrtletí prodeje klesly jen nepatrně, v Česku dokonce meziročně mírně vzrostly (o 1 %).

Mezi top pěti výrobci chytrých telefonů zaznamenal největší propad prodejů Samsung, naopak prodeje Apple se meziročně téměř nezměnily (naměřený pokles o 0,4 %). Huawei sice také zaznamenala meziroční pokles, prodala ale o 27,4 % chytrých telefonů víc než v prvním čtvrtletí a dělí se tak se Samsungem celosvětově o pozici tržní jedničky. Samsung prodal za Q2 necelých 55 milionů chytrých telefonů, což představuje meziroční pokles o 27,1 %. Podobný výsledek počátkem měsíce potvrdila také analytická společnost Canalys.

Prodeje Huawei meziročně poklesly o 6,8 % na 54 milionů kusů. Společnost zachraňoval především domácí čínský trh, kde firma dosáhla podílu 42,6 %. I tam se ale prodeje chytrých telefonů meziročně propadly o 7 % na necelých 94 milionů kusů. Indie zaznamenala vůbec největší propad prodejů chytrých telefonů (o 46 %) z pěti největších zemí světa.

„Cestovní omezení, uzavření obchodů a také omezení výdajů na zbytné věci během pandemie vedlo letos již ke druhému čtvrtletnímu poklesu v řadě,“ interpretuje čísla ředitel výzkumu Gartner Anshul Gupta. „Zlepšení situace v Číně pak vedlo k vzestupu poptávky oproti předchozímu čtvrtletí,“ dodává.

Největší výrobci chytrých telefonů podle prodejů koncovým uživatelům za Q2 2020 (Zdroj: Gartner, srpen 2020)
Výrobce 2Q20
kusy (tisíce)
2Q20 tržní podíl (%) 2Q19
kusy (tisíce)
2Q19 tržní podíl (%) 2Q20–2Q19 změna (%)
Samsung 54 759,4 18,6 75 111,8 20,3 –27,1
Huawei 54 125,0 18,4 58 055,7 15,7 –6,8
Apple 38 386,1 13 38 522,9 10,4 –0,4
Xiaomi 26 095,2 8,9 33 250,7 9,0 –21,5
Celý trh 294 669,9 100 370 293,9 100 –20,4
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Externí spolupracovník serveru Lupa.cz a expert na blockchain a kryptoměny. Jako šéfredaktor v minulosti vedl ADASTRA Business Intelligence Magazine a server ITbiz.cz. Dnes pracuje jako redaktor časopisu Forbes.

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Must be done through a user action on mobile // devices. videoContent.load(); adDisplayContainer.initialize(); // setupDimensions(); try { // Initialize the ads manager. Ad rules playlist will start at this time. adsManager.init(1920, 1080, google.ima.ViewMode.NORMAL); // Call play to start showing the ad. 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It is the responsibility of the Publisher to // implement this function when necessary. // setupUIForContent(); } function onActiveView() { if (outstreamContainer) { const containerOffset = outstreamContainer.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight/1 && containerOffset.bottom > 0.0) { if (outstreamPaused) { adsManager.resume(); outstreamPaused = false; } return true; } else { if (!outstreamPaused) { adsManager.pause(); outstreamPaused = true; } } } return false; } let outstreamInitInterval; if (typeof cpexPackage !== "undefined") { outstreamInitInterval = setInterval(tryToInitializeOutstream, 100); } else { const wrapper = getWrapper(); if (wrapper) { let outstreamInitialized = false; window.addEventListener('scroll', () => { if (!outstreamInitialized) { const containerOffset = wrapper.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight / 1 && containerOffset.bottom > 0.0) { outstreamInit(); outstreamInitialized = true; } } }); } } function tryToInitializeOutstream() { const wrapper = getWrapper(); if (wrapper) { const containerOffset = wrapper.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight / 1 && containerOffset.bottom > 0.0) { if (cpexPackage.adserver.displayed) { clearInterval(outstreamInitInterval); outstreamInit(); } } } else { clearInterval(outstreamInitInterval); } } }
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