Lupa.cz  »  Evropská komise "ocenila" princip "souhlas, nebo zaplať" na Facebooku pokutou 200 milionů eur

Evropská komise "ocenila" princip "souhlas, nebo zaplať" na Facebooku pokutou 200 milionů eur

David Slížek
23. 4. 2025
12 nových názorů

Sdílet

Facebook - Instagram - logo - aplikace Autor: Depositphotos

Evropská komise vydala první dvě pokuty za porušení nařízení o digitálních trzích (Digital Markets Act, DMA). První se týká firmy Apple, druhé společnost Meta. Ta má podle Komise zaplatit sankci 200 milionů eur (v přepočtu přibližně 5 miliard Kč) za to, že postavila uživatele Facebooku a Instagramu před volbu „souhlas, nebo zaplať“.     

Od podzimu 2023 začala Meta vyžadovat, aby uživatelé firmě buď dali souhlas s tím, že využívá data o jejich chování k cílení reklam, nebo si koupili předplatné, které je reklam i sběru dat úplně zbaví. 

Novinka vzbudila rozporuplné reakce. Oficiální stížnost na tzv. princip „souhlas, nebo zaplať“ (consent or pay) na službách Mety podaly Komisi například evropské orgaizace na ochranu spotřebitelů (včetně českého dTestu).

Podle aktuálního rozhodnutí Komise původní binární volba, kterou Meta uživatelům předložila, porušovala evropská pravidla. Nedala totiž uživatelům možnost používat službu bezplatně i bez sběru osobních dat. Protože DMA začalo být účinné od března 2024, udělila Komise firmě pokutu za období od března do listopadu 2024.

Od loňského listopadu totiž Meta volbu upravila a začala nabízet i třetí variantu, která nevyžaduje předplatné a zároveň zobrazuje uživatelům méně cílenou reklamu. Komise teď v dalším řízení prošetřuje, zda úprava vyhovuje DMA.

Apple nepřestal vývojářům bránit v platbách mimo App Store, má za to zaplatit pokutu 500 milionů eur Přečtěte si také:

Apple nepřestal vývojářům bránit v platbách mimo App Store, má za to zaplatit pokutu 500 milionů eur

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David Slížek

David Slížek

Šéfredaktor Lupa.cz a externí spolupracovník Českého rozhlasu Plus. Dříve editor IHNED.cz, předtím Aktuálně.cz a Českého rozhlasu. Najdete mě na Twitteru nebo na LinkedIn. 

Témata:

'; document.getElementById('preroll-iframe').onload = function () { setupIframe(); } prerollContainer = document.getElementsByClassName('preroll-container-iframe')[0]; } function setupIframe() { prerollDocument = document.getElementById('preroll-iframe').contentWindow.document; let el = prerollDocument.createElement('style'); prerollDocument.head.appendChild(el); el.innerText = "#adContainer>div:nth-of-type(1),#adContainer>div:nth-of-type(1) > iframe { width: 99% !important;height: 99% !important;max-width: 100%;}#videoContent,body{ width:100vw;height:100vh}body{ font-family:'Helvetica Neue',Arial,sans-serif}#videoContent{ overflow:hidden;background:#000}#adMuteBtn{ width:35px;height:35px;border:0;background:0 0;display:none;position:absolute;fill:rgba(230,230,230,1);bottom:20px;right:25px}"; videoContent = prerollDocument.getElementById('contentElement'); videoContent.style.display = 'none'; videoContent.volume = 1; videoContent.muted = false; const playPromise = videoContent.play(); if (playPromise !== undefined) { playPromise.then(function () { console.log('PREROLL sound allowed'); // setUpIMA(true); videoContent.volume = 1; videoContent.muted = false; setUpIMA(); }).catch(function () { console.log('PREROLL sound forbidden'); videoContent.volume = 0; videoContent.muted = true; setUpIMA(); }); } } function setupDimensions() { prerollWidth = Math.min(iinfoPrerollPosition.offsetWidth, 480); prerollHeight = Math.min(iinfoPrerollPosition.offsetHeight, 320); } function setUpIMA() { google.ima.settings.setDisableCustomPlaybackForIOS10Plus(true); google.ima.settings.setLocale('cs'); google.ima.settings.setNumRedirects(10); // Create the ad display container. createAdDisplayContainer(); // Create ads loader. adsLoader = new google.ima.AdsLoader(adDisplayContainer); // Listen and respond to ads loaded and error events. adsLoader.addEventListener( google.ima.AdsManagerLoadedEvent.Type.ADS_MANAGER_LOADED, onAdsManagerLoaded, false); adsLoader.addEventListener( google.ima.AdErrorEvent.Type.AD_ERROR, onAdError, false); // An event listener to tell the SDK that our content video // is completed so the SDK can play any post-roll ads. const contentEndedListener = function () { adsLoader.contentComplete(); }; videoContent.onended = contentEndedListener; // Request video ads. const adsRequest = new google.ima.AdsRequest(); adsRequest.adTagUrl = iinfoVastUrls[iinfoVastUrlIndex]; console.log('Preroll advert: ' + iinfoVastUrls[iinfoVastUrlIndex]); videoContent.muted = false; videoContent.volume = 1; // Specify the linear and nonlinear slot sizes. This helps the SDK to // select the correct creative if multiple are returned. // adsRequest.linearAdSlotWidth = prerollWidth; // adsRequest.linearAdSlotHeight = prerollHeight; adsRequest.nonLinearAdSlotWidth = 0; adsRequest.nonLinearAdSlotHeight = 0; adsLoader.requestAds(adsRequest); } function createAdDisplayContainer() { // We assume the adContainer is the DOM id of the element that will house // the ads. prerollDocument.getElementById('videoContent').style.display = 'none'; adDisplayContainer = new google.ima.AdDisplayContainer( prerollDocument.getElementById('adContainer'), videoContent); } function unmutePrerollAdvert() { adVolume = !adVolume; if (adVolume) { adsManager.setVolume(0.3); prerollDocument.getElementById('adMuteBtn').innerHTML = ''; } else { adsManager.setVolume(0); prerollDocument.getElementById('adMuteBtn').innerHTML = ''; } } function onAdsManagerLoaded(adsManagerLoadedEvent) { // Get the ads manager. const adsRenderingSettings = new google.ima.AdsRenderingSettings(); adsRenderingSettings.restoreCustomPlaybackStateOnAdBreakComplete = true; adsRenderingSettings.loadVideoTimeout = 12000; // videoContent should be set to the content video element. adsManager = adsManagerLoadedEvent.getAdsManager(videoContent, adsRenderingSettings); // Add listeners to the required events. adsManager.addEventListener(google.ima.AdErrorEvent.Type.AD_ERROR, onAdError); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_PAUSE_REQUESTED, onContentPauseRequested); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_RESUME_REQUESTED, onContentResumeRequested); adsManager.addEventListener( google.ima.AdEvent.Type.ALL_ADS_COMPLETED, onAdEvent); // Listen to any additional events, if necessary. adsManager.addEventListener(google.ima.AdEvent.Type.LOADED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.STARTED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.COMPLETE, onAdEvent); playAds(); } function playAds() { // Initialize the container. Must be done through a user action on mobile // devices. videoContent.load(); adDisplayContainer.initialize(); // setupDimensions(); try { // Initialize the ads manager. Ad rules playlist will start at this time. adsManager.init(1920, 1080, google.ima.ViewMode.NORMAL); // Call play to start showing the ad. Single video and overlay ads will // start at this time; the call will be ignored for ad rules. adsManager.start(); // window.addEventListener('resize', function (event) { // if (adsManager) { // setupDimensions(); // adsManager.resize(prerollWidth, prerollHeight, google.ima.ViewMode.NORMAL); // } // }); } catch (adError) { // An error may be thrown if there was a problem with the VAST response. // videoContent.play(); } } function onAdEvent(adEvent) { const ad = adEvent.getAd(); console.log('Preroll event: ' + adEvent.type); switch (adEvent.type) { case google.ima.AdEvent.Type.LOADED: if (!ad.isLinear()) { videoContent.play(); } prerollDocument.getElementById('adContainer').style.width = '100%'; prerollDocument.getElementById('adContainer').style.maxWidth = '640px'; prerollDocument.getElementById('adContainer').style.height = '360px'; break; case google.ima.AdEvent.Type.STARTED: window.addEventListener('scroll', onActiveView); if (ad.isLinear()) { intervalTimer = setInterval( function () { // Example: const remainingTime = adsManager.getRemainingTime(); // adsManager.pause(); }, 300); // every 300ms } prerollDocument.getElementById('adMuteBtn').style.display = 'block'; break; case google.ima.AdEvent.Type.ALL_ADS_COMPLETED: if (ad.isLinear()) { clearInterval(intervalTimer); } if (prerollLastError === 303) { playYtVideo(); } break; case google.ima.AdEvent.Type.COMPLETE: if (ad.isLinear()) { clearInterval(intervalTimer); } playYtVideo(); break; } } function onAdError(adErrorEvent) { console.log(adErrorEvent.getError()); prerollLastError = adErrorEvent.getError().getErrorCode(); if (!loadNext()) { playYtVideo(); } } function loadNext() { iinfoVastUrlIndex++; if (iinfoVastUrlIndex < iinfoVastUrls.length) { iinfoPrerollPosition.remove(); playPrerollAd(); } else { return false; } adVolume = 1; return true; } function onContentPauseRequested() { videoContent.pause(); } function onContentResumeRequested() { videoContent.play(); } function onActiveView() { if (prerollContainer) { const containerOffset = prerollContainer.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight/1 && containerOffset.bottom > 0.0) { if (prerollPaused) { adsManager.resume(); prerollPaused = false; } return true; } else { if (!prerollPaused) { adsManager.pause(); prerollPaused = true; } } } return false; } function playYtVideo() { iinfoPrerollPosition.remove(); youtubeIframe.style.display = 'block'; youtubeIframe.src += '&autoplay=1&mute=1'; } }

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'; document.getElementById('outstream-iframe').onload = function () { setupIframe(); } replayScreen = document.getElementById('iinfoOutstreamReplay'); iinfoOutstreamPosition = document.getElementById('iinfoOutstreamPosition'); outstreamContainer = document.getElementsByClassName('outstream-container')[0]; setupReplayScreen(); } function setupIframe() { outstreamDocument = document.getElementById('outstream-iframe').contentWindow.document; let el = outstreamDocument.createElement('style'); outstreamDocument.head.appendChild(el); el.innerText = "#adContainer>div:nth-of-type(1),#adContainer>div:nth-of-type(1) > iframe { width: 99% !important;height: 99% !important;max-width: 100%;}#videoContent,body{ width:100vw;height:100vh}body{ font-family:'Helvetica Neue',Arial,sans-serif}#videoContent{ overflow:hidden;background:#000}#adMuteBtn{ width:35px;height:35px;border:0;background:0 0;display:none;position:absolute;fill:rgba(230,230,230,1);bottom:-5px;right:25px}"; videoContent = outstreamDocument.getElementById('contentElement'); videoContent.style.display = 'none'; videoContent.volume = 1; videoContent.muted = false; if ( location.href.indexOf('rejstriky.finance.cz') !== -1 || location.href.indexOf('finance-rejstrik') !== -1 || location.href.indexOf('firmy.euro.cz') !== -1 || location.href.indexOf('euro-rejstrik') !== -1 || location.href.indexOf('/rejstrik/') !== -1 || location.href.indexOf('/rejstrik-firem/') !== -1) { outstreamDirectPlayed = true; soundAllowed = true; iinfoVastUrlIndex = 0; } if (!outstreamDirectPlayed) { console.log('OUTSTREAM direct'); setUpIMA(true); } else { if (soundAllowed) { const playPromise = videoContent.play(); if (playPromise !== undefined) { playPromise.then(function () { console.log('OUTSTREAM sound allowed'); setUpIMA(false); }).catch(function () { console.log('OUTSTREAM sound forbidden'); renderBanner(); }); } } else { renderBanner(); } } } function getWrapper() { let articleWrapper = document.querySelector('.rs-outstream-placeholder'); // Outstream Placeholder from RedSys manipulation if (articleWrapper && articleWrapper.style.display !== 'block') { articleWrapper.innerHTML = ""; articleWrapper.style.display = 'block'; } // Don't render OutStream on homepages if (articleWrapper === null) { if (document.querySelector('body.p-index')) { return null; } } if (articleWrapper === null) { articleWrapper = document.getElementById('iinfo-outstream'); } if (articleWrapper === null) { articleWrapper = document.querySelector('.layout-main__content .detail__article p:nth-of-type(6)'); } if (articleWrapper === null) { // Euro, Autobible, Zdravi articleWrapper = document.querySelector('.o-article .o-article__text p:nth-of-type(6)'); } if (articleWrapper === null) { articleWrapper = document.getElementById('sidebar'); } if (!articleWrapper) { console.error("Outstream wrapper of article was not found."); } return articleWrapper; } function setupDimensions() { outstreamWidth = Math.min(iinfoOutstreamPosition.offsetWidth, 480); outstreamHeight = Math.min(iinfoOutstreamPosition.offsetHeight, 320); } /** * Sets up IMA ad display container, ads loader, and makes an ad request. */ function setUpIMA(direct) { google.ima.settings.setDisableCustomPlaybackForIOS10Plus(true); google.ima.settings.setLocale('cs'); google.ima.settings.setNumRedirects(10); // Create the ad display container. createAdDisplayContainer(); // Create ads loader. adsLoader = new google.ima.AdsLoader(adDisplayContainer); // Listen and respond to ads loaded and error events. adsLoader.addEventListener( google.ima.AdsManagerLoadedEvent.Type.ADS_MANAGER_LOADED, onAdsManagerLoaded, false); adsLoader.addEventListener( google.ima.AdErrorEvent.Type.AD_ERROR, onAdError, false); // An event listener to tell the SDK that our content video // is completed so the SDK can play any post-roll ads. const contentEndedListener = function () { adsLoader.contentComplete(); }; videoContent.onended = contentEndedListener; // Request video ads. const adsRequest = new google.ima.AdsRequest(); if (direct) { adsRequest.adTagUrl = directVast; console.log('Outstream DIRECT CAMPAING advert: ' + directVast); videoContent.muted = true; videoContent.volume = 0; outstreamDirectPlayed = true; } else { adsRequest.adTagUrl = iinfoVastUrls[iinfoVastUrlIndex]; console.log('Outstream advert: ' + iinfoVastUrls[iinfoVastUrlIndex]); videoContent.muted = false; videoContent.volume = 1; } // Specify the linear and nonlinear slot sizes. This helps the SDK to // select the correct creative if multiple are returned. // adsRequest.linearAdSlotWidth = outstreamWidth; // adsRequest.linearAdSlotHeight = outstreamHeight; adsRequest.nonLinearAdSlotWidth = 0; adsRequest.nonLinearAdSlotHeight = 0; adsLoader.requestAds(adsRequest); } function setupReplayScreen() { replayScreen.addEventListener('click', function () { iinfoOutstreamPosition.remove(); iinfoVastUrlIndex = 0; outstreamInit(); }); } /** * Sets the 'adContainer' div as the IMA ad display container. */ function createAdDisplayContainer() { // We assume the adContainer is the DOM id of the element that will house // the ads. outstreamDocument.getElementById('videoContent').style.display = 'none'; adDisplayContainer = new google.ima.AdDisplayContainer( outstreamDocument.getElementById('adContainer'), videoContent); } function unmuteAdvert() { adVolume = !adVolume; if (adVolume) { adsManager.setVolume(0.3); outstreamDocument.getElementById('adMuteBtn').innerHTML = ''; } else { adsManager.setVolume(0); outstreamDocument.getElementById('adMuteBtn').innerHTML = ''; } } /** * Loads the video content and initializes IMA ad playback. */ function playAds() { // Initialize the container. Must be done through a user action on mobile // devices. videoContent.load(); adDisplayContainer.initialize(); // setupDimensions(); try { // Initialize the ads manager. Ad rules playlist will start at this time. adsManager.init(1920, 1080, google.ima.ViewMode.NORMAL); // Call play to start showing the ad. Single video and overlay ads will // start at this time; the call will be ignored for ad rules. adsManager.start(); // window.addEventListener('resize', function (event) { // if (adsManager) { // setupDimensions(); // adsManager.resize(outstreamWidth, outstreamHeight, google.ima.ViewMode.NORMAL); // } // }); } catch (adError) { // An error may be thrown if there was a problem with the VAST response. // videoContent.play(); } } /** * Handles the ad manager loading and sets ad event listeners. * @param { !google.ima.AdsManagerLoadedEvent } adsManagerLoadedEvent */ function onAdsManagerLoaded(adsManagerLoadedEvent) { // Get the ads manager. const adsRenderingSettings = new google.ima.AdsRenderingSettings(); adsRenderingSettings.restoreCustomPlaybackStateOnAdBreakComplete = true; adsRenderingSettings.loadVideoTimeout = 12000; // videoContent should be set to the content video element. adsManager = adsManagerLoadedEvent.getAdsManager(videoContent, adsRenderingSettings); // Add listeners to the required events. adsManager.addEventListener(google.ima.AdErrorEvent.Type.AD_ERROR, onAdError); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_PAUSE_REQUESTED, onContentPauseRequested); adsManager.addEventListener( google.ima.AdEvent.Type.CONTENT_RESUME_REQUESTED, onContentResumeRequested); adsManager.addEventListener( google.ima.AdEvent.Type.ALL_ADS_COMPLETED, onAdEvent); // Listen to any additional events, if necessary. adsManager.addEventListener(google.ima.AdEvent.Type.LOADED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.STARTED, onAdEvent); adsManager.addEventListener(google.ima.AdEvent.Type.COMPLETE, onAdEvent); playAds(); } /** * Handles actions taken in response to ad events. * @param { !google.ima.AdEvent } adEvent */ function onAdEvent(adEvent) { // Retrieve the ad from the event. Some events (for example, // ALL_ADS_COMPLETED) don't have ad object associated. const ad = adEvent.getAd(); console.log('Outstream event: ' + adEvent.type); switch (adEvent.type) { case google.ima.AdEvent.Type.LOADED: // This is the first event sent for an ad - it is possible to // determine whether the ad is a video ad or an overlay. if (!ad.isLinear()) { // Position AdDisplayContainer correctly for overlay. // Use ad.width and ad.height. videoContent.play(); } outstreamDocument.getElementById('adContainer').style.width = '100%'; outstreamDocument.getElementById('adContainer').style.maxWidth = '640px'; outstreamDocument.getElementById('adContainer').style.height = '360px'; break; case google.ima.AdEvent.Type.STARTED: window.addEventListener('scroll', onActiveView); // This event indicates the ad has started - the video player // can adjust the UI, for example display a pause button and // remaining time. if (ad.isLinear()) { // For a linear ad, a timer can be started to poll for // the remaining time. intervalTimer = setInterval( function () { // Example: const remainingTime = adsManager.getRemainingTime(); // adsManager.pause(); }, 300); // every 300ms } outstreamDocument.getElementById('adMuteBtn').style.display = 'block'; break; case google.ima.AdEvent.Type.ALL_ADS_COMPLETED: if (ad.isLinear()) { clearInterval(intervalTimer); } if (outstreamLastError === 303) { if (isBanner) { renderBanner(); } else { replayScreen.style.display = 'flex'; } } break; case google.ima.AdEvent.Type.COMPLETE: // This event indicates the ad has finished - the video player // can perform appropriate UI actions, such as removing the timer for // remaining time detection. if (ad.isLinear()) { clearInterval(intervalTimer); } if (isBanner) { renderBanner(); } else { replayScreen.style.display = 'flex'; } break; } } /** * Handles ad errors. * @param { !google.ima.AdErrorEvent } adErrorEvent */ function onAdError(adErrorEvent) { // Handle the error logging. console.log(adErrorEvent.getError()); outstreamLastError = adErrorEvent.getError().getErrorCode(); if (!loadNext()) { renderBanner(); } } function renderBanner() { if (isBanner) { console.log('Outstream: Render Banner'); iinfoOutstreamPosition.innerHTML = ""; iinfoOutstreamPosition.style.height = "330px"; iinfoOutstreamPosition.appendChild(bannerDiv); } else { console.log('Outstream: Banner is not set'); } } function loadNext() { iinfoVastUrlIndex++; if (iinfoVastUrlIndex < iinfoVastUrls.length) { iinfoOutstreamPosition.remove(); outstreamInit(); } else { return false; } adVolume = 1; return true; } /** * Pauses video content and sets up ad UI. */ function onContentPauseRequested() { videoContent.pause(); // This function is where you should setup UI for showing ads (for example, // display ad timer countdown, disable seeking and more.) // setupUIForAds(); } /** * Resumes video content and removes ad UI. */ function onContentResumeRequested() { videoContent.play(); // This function is where you should ensure that your UI is ready // to play content. It is the responsibility of the Publisher to // implement this function when necessary. // setupUIForContent(); } function onActiveView() { if (outstreamContainer) { const containerOffset = outstreamContainer.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight/1 && containerOffset.bottom > 0.0) { if (outstreamPaused) { adsManager.resume(); outstreamPaused = false; } return true; } else { if (!outstreamPaused) { adsManager.pause(); outstreamPaused = true; } } } return false; } let outstreamInitInterval; if (typeof cpexPackage !== "undefined") { outstreamInitInterval = setInterval(tryToInitializeOutstream, 100); } else { const wrapper = getWrapper(); if (wrapper) { let outstreamInitialized = false; window.addEventListener('scroll', () => { if (!outstreamInitialized) { const containerOffset = wrapper.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight / 1 && containerOffset.bottom > 0.0) { outstreamInit(); outstreamInitialized = true; } } }); } } function tryToInitializeOutstream() { const wrapper = getWrapper(); if (wrapper) { const containerOffset = wrapper.getBoundingClientRect(); const windowHeight = window.innerHeight; if (containerOffset.top < windowHeight / 1 && containerOffset.bottom > 0.0) { if (cpexPackage.adserver.displayed) { clearInterval(outstreamInitInterval); outstreamInit(); } } } else { clearInterval(outstreamInitInterval); } } }
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